Blog Post

Weathering the Elements: Benjamin Moore Exterior Paint

Benjamin Moore Canmore • Feb 23, 2024

High-quality exterior paint offers several benefits, like protecting your property from weather-related peeling and fading, preventing rot and decay, enhancing curb appeal, increasing property value, and reducing maintenance.


Benjamin Moore has a range of rugged, colourful options that provide quality and endurance, ensuring your property stays beautiful and protected for years.


Keep reading to learn why Benjamin Moore is a trusted brand for exterior paint and how it can save you from frequent touch-ups.

High-quality exterior paint

Understanding Exterior Paint Durability

Durable paint protects against the elements, keeping your home sturdy and visually appealing.


Understanding the factors that influence the longevity of exterior paint can help you choose one with long-lasting protection:

  • UV Exposure: Relentless sun exposure can cause fading and wear. Durable paint resists these effects, maintaining its vibrancy.
  • Temperature: Durable paint adapts to stay resilient in varying climates, protecting against extreme hot or cold conditions.
  • Moisture: Durable options create a barrier, preventing damage and decay from rain, snow, and humidity.


Benjamin Moore Exterior Paint Features

Benjamin Moore is known for producing premium-quality paints with advanced formulations.


It's quality and durability that goes beyond the surface:

  • Weather-defiant: Benjamin Moore's exterior paints stand strong against the elements, ensuring long-lasting protection for your surfaces.
  • Advanced resins: Leveraging cutting-edge paint technologies like advanced resins, Benjamin Moore's durable exterior paints offer superior adhesion and flexibility. This means your paint stays put, even in extreme weather conditions.
  • UV resistant: Benjamin Moore paints resist UV damage, keeping colours vibrant and surfaces well-protected over time.


Types of Benjamin Moore Exterior Finishes

Different exterior paint finishes, such as flat, eggshell, satin, semi-gloss, and gloss, determine the amount of gloss or sheen in the paint.


The finish can influence surface appearance, durability, and weather resistance. Types of exterior finishes include:

  • Flat: Matte with no shine. It has lower durability and resistance to weather elements but can be suitable for areas with minimal exposure. 
  • Eggshell: Slight sheen. It is more durable than flat finishes and is best for siding and trim or surfaces with moderate exposure. 
  • Satin: Soft sheen. It provides good durability and is easy to clean. Great for various outdoor surfaces, including siding and doors. 
  • Semi-gloss: Noticeable sheen reflects light. Durable and moisture-resistant. It protects against mildew and is ideal for high-traffic outdoor areas, trim, and doors. 
  • Gloss: High sheen, shiny, and reflective. Highly durable, moisture-resistant, and great for surfaces requiring frequent cleaning. Perfect for doors, trim, and other high-exposure areas.


Tips for Maximizing Durability

Every long-lasting paint job starts with good surface prep – cleaning, proper priming, and precise application techniques. Once you’ve applied your weather-resistant paint, regularly clean your surfaces, do quick touch-ups for minor damages, consider protective coatings, perform periodic inspections for issues like peeling or discoloration, and be mindful of weather conditions. Proactive care ensures the longevity of your paint job, keeping surfaces looking fresh and well-maintained for years to come.


Crowfoot Benjamin Moore: Calgary's Premier Benjamin Moore Store

Calgary homeowners often face challenges related to exterior paint, including fading due to UV exposure, susceptibility to cracking in dry winters, and vulnerability to hail damage. These issues require specialized solutions to protect your home against extreme weather conditions.


Your Crowfoot Benjamin Moore store understands Calgary’s changing climate and tailors its recommendations to withstand these challenges.


We recommend Benjamin Moore's
Aura® Exterior Paint, known for its durability, UV resistance, and flexibility in varying temperatures. Regal® Select Exterior with Moisture Guard™ Technology combats cracking in dry conditions. For hail-prone areas, Aura® Grand Entrance® provides superior impact resistance.

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